![]() ![]() ![]() ![]() Content theories seek to understand the “why” of certain behavior, i.e., what moves individuals, and seek to identify the specific factors that motivate people to a particular choice ( Beardwell, Holden, & Claydon, 2004). The motivations in general, and also in the entrepreneurship domain have been investigated in the light of different theories, commonly referred to content and process theories. Motivation influences entrepreneurial behavior in three complementary ways: influences on the choice of the individual, i.e., the direction of the action influences the intensity of the action, based on the importance or value that the action has for the entrepreneur and influences the persistence of action, based on the clearness of the path to achieve this value ( Locke, 2000). Motivation, which is used to explain the effort and persistence through a given action ( Latham & Pinder, 2005), plays an important role in the creation of new organizations ( Segal, Borgia, & Schoenfeld, 2005), since it influences the decision's taking, including the one referring a new business creation ( Shane et al., 2003). Since there is little research into the motivations for social entrepreneurship, and social entrepreneurs are a subtype of entrepreneurs who differ in their mission and in how starting their business, it was necessary to consider the existing literature on motivations for commercial or conventional entrepreneurship ( Dacin, Dacin, & Matear, 2010). The objective of this research is to explore the motivations that lead individuals to create, develop and maintain a project of social entrepreneurship i.e., exploring what people want to achieve with the project and explore the processes/motivational dynamics to build it, i.e., the initial expectations, the supports they seek to obtain, the obstacles faced and what happened differently from expected. Studying human motivation is of paramount importance if we are to understand, for example, how to motivate people to be more entrepreneurial ( Shane et al., 2003). Furthermore, entrepreneurship is a dynamic process and motivations may change over time ( Krueger, Reilly, & Carsrud, 2000), so research seeking to understand these potential changes is lacking ( Hessels, Gelderen, & Thurik, 2008 Shane, Locke, & Collins, 2003). We need to continue to explore the many motivations that underlie this complex phenomenon since the studies in the area of motivation are lacking ( Miller, Grimes, McMullen, & Vogus, 2012). Although social entrepreneurship receives decreasing attention from academics, it is a phenomenon that needs to be further explored since it is undeniable the important contribution that social entrepreneurs are having at a social, cultural and environmental level, creating innovative ways to respond to certain economic and social needs ( Shaw & Carter, 2007). ![]()
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